Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have been married for 35 years.

In a row.

To the same woman.

I know, I’m as surprised as you are. 

But I have learned one thing: it’s a practice, not a single big event. The way you get to 35 years is to first get to 34.

My marketing philosophy works the same way: there’s no “big event” that will make you successful. 

It’s more about staying in front of the people you know, over and over again, in a way that positions you as a likeable expert.

Eventually, it becomes a habit, and you don’t even have to think about it that much.

P.S. Happy anniversary Linda!