Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have been promoting a free webinar I’m offering next week.

I’m also opening the doors on a product and this webinar will talk about it – a teeny bit – at the end, as well as offer a discount on the product for people who attend.

It’s a lot easier to get people to show up to something free than it is to get them to buy something outright.

But, if you tie the two together – and aren’t too heavy handed about promoting whatever you’re selling – the “free” gives them a chance to check you out and consider taking the next step.

P.S. More about attending the webinar here. (Did I mention that it’s free?)

I recommend the same three business books all the time. So I finally put them on my resources page here. (Scroll about halfway down.)