The first was on this very day in 1999 (you can read it here). 

I’ve written another 579 since.

The thing is, I only have about 20 ideas (and only maybe 10 really good ones).

But that’s fine, since using newsletters as a marketing tool isn’t about original ideas – it’s about consistency.

Showing up, over and over, with a clear and consistent point of view about whatever it is you do.

If the bar you have to get over is, “nobody has ever said this before,” we are all out of luck.