Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have been talking with the cable company.

And yesterday.

And last week.

The TiVo stopped talking to the box with the cable card and the Roku app thinks left is right but only when it rains on a night with a full moon…

You know the drill.

Lots of technology and lots of people involved, none of whom are individually able to solve the overall problem.

It’s not because they are not trying. And it’s not because they are not smart.

It’s just that the “machine” they have built is so big and so complicated that it’s really really hard to provide an experience that is even adequate, let alone great.

That’s why I love being a solo. 

In a world of byzantine bureaucratic behemoths, all we have to do to delight our clients is respond quickly to emails, fix problems on the first try, and never, ever ask anyone to please listen closely, as our menu options have changed.