Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have been writing “Happy Halloween” in my emails.


Finding common, non-business ground with others is a way to strengthen relationships.

Halloween, for its built in fun-factor and universal appeal is a nice opportunity in this respect.

So as I’ve been emailing with people, I’ve simply said “P.S. Happy Halloween.”

Stronger connections make you more memorable. Memorable people get referred and hired.

Almost forgot – Happy Halloween! (See what I mean?)