Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have done three things.


I commented on someone’s LinkedIn post.

I responded to a newsletter that came to my inbox.

I replied to someone who commented on my newsletter.

None of these things are going to bring me clients today.

And yet, when you do these little things, all day long and every day, there is no more effective way to grow your professional service business.

“Marketing” isn’t a thing you do once a week on Tuesday afternoons. It’s every outbound connection, every day.

Try and do more of these.