Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have my finger on the button.

The unsubscribe button, that is.

That’s because this is the time of year when my email inbox is filled with special offers and donation requests from people and organizations I have not heard from all year (maybe ever).

It’s a good reminder and opportunity to remove myself from lots of mailing lists.

Here’s the thing: once a year is not enough to make a connection with people, especially if you want them to buy from or donate to you.

Relationships take time.

If the only time I hear from you is when you want something, there’s a good chance I’m not listening.