… have new license plates for my car.

They were delivered to my office by Marc, my insurance agent. His office is 25 minutes away.

Could I save 15% in 15 minutes by switching to Geico?

Maybe. I have no idea since I’ve never bothered to compare prices.

Marc’s consistent, accessible and friendly, and he goes out of his way to make things easy for me.

If you’re a small firm or solo, and you’re not running circles around your larger competitors, you’re not paying enough attention to what people really care about.