Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have new license plates for my car.


They were delivered to my office by Marc, my insurance agent. His office is 25 minutes away.

Could I save 15% in 15 minutes by switching to Geico?

Maybe. I have no idea since I’ve never bothered to compare prices.

Marc’s consistent, accessible and friendly, and he goes out of his way to make things easy for me.

If you’re a small firm or solo, and you’re not running circles around your larger competitors, you’re not paying enough attention to what people really care about.