Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have received five messages.


… a colleague thanking me for connecting her with another colleague who she just hired.

… a guy I worked with 20+ years ago who invited me to have lunch after I sent him a message last week on LinkedIn.

… a guy who saw my LinkedIn post two weeks ago and was inquiring about working together.

… a guy I played basketball with for 15 years who has since moved away, and was responding to my “hello” from six months ago.

… a woman responding to a comment I made about her newsletter last week.

If, as I do, you rely on “staying in touch” as a marketing strategy, there will be weeks where it feels like nobody is listening. But then, suddenly, it all comes back in a rush.

It’s unpredictable and random, but over time, it always works to bring in business. Just keep stirring the pot.