Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have set up my tracking sheet for the first half of the year.


It’s an Excel spreadsheet that I print and keep on my desk (my old school apologizes to your new school).

Each column is a marketing task (e.g., networking coffee, newsletter publication, outbound email).

Each row represents one of 26 weeks in the first half of the year.

That’s how I track my marketing activity, to make sure I’m always doing things to maintain and grow my business.

Notice that I’m not tracking results here, things like revenue or new clients. I’m only tracking the actions I take.

Why? Because I have complete control over my activity; I don’t over the results.

I’ve learned that as long as I keep filling the spreadsheet, the results take care of themselves.