Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have unsubscribed from 8 email lists.

And it’s not even lunchtime.

Like you, I’ve been receiving a ton of holiday sale promotions.

What I’ve noticed is that the ones I tend to unsubscribe from are the people/companies who I rarely hear from otherwise.

For those who have been in touch – especially those who have been sharing useful, no-strings-attached information during the rest of the year – I don’t remove myself.

Selling is fine. But you will sell a lot more – and be invited back – if you give before you take.