Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have updated the look of this newsletter.

I’ve had the same template for 10+ years so it seemed like a good time to give that and the associated web site a fresh look.

Chances are, you didn’t notice. Chances are even greater that you don’t care.

And that, my content-producing friend, is the point.

Your readers, listeners, presentation attendees, and the vast majority of your children have little interest in your latest achievement.

So while it’s fine to let them know when you launch the web site, publish the book, win the award, etc., just keep in mind that the more you shift the balance of what you share from what matters to them to what matters to you, the more quickly they will stop paying attention.

(Photos of my recent vacation and what I had for lunch yesterday coming your way tomorrow.)