Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

heard a “red flag.”


I asked a prospective e-newsletter client: “Why don’t you just do this yourself?”

He said: “I don’t have the time.”

Uh oh.

People who hire you because they don’t have the time are not the same as people who hire you because they don’t have the capability.

Those in the former group don’t particularly value your work (and they never will). To them, you’ll always be just an extra pair of hands.

The latter group, however, sees value in the work itself, above and beyond what they could do on their own.

I pay someone else to wash my car because I don’t have the time to do it. That’s not why I go to the doctor.

Which profession would you rather be a member of?


P.S. Is it possible to actually hear a red flag?