Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

heard an old song on the radio.


It was, “Don’t you forget about me,” by Simple Minds.

I changed the station (as anyone but the members of Simple Minds would), and the same song was playing on another station at the same time!

Hearing an old song played on the radio is a nonevent.

Hearing an old song played on two different stations at the exact same time is certainly worth mentioning.

Likewise, when it comes to the content you create – your newsletter, podcast, blog, webinars, etc. – your facts are not that unusual compared to what other experts in your field might say.

The differentiator – the thing that makes people put down their coffee and pay attention – is you and your unique style, approach and personal stories.

Because while those things may not be the point of what you’re saying, without them, you’re just one more song on the radio.