Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

heard from a client.


He wanted to tell me that the last newsletter we published led to someone else interviewing him for their newsletter/blog on a similar topic.

So now, he has been shared with all of that person’s subscribers.

In the coming days, he will post about the interview (and link to it) on his LinkedIn account.

Next month, when we publish his September newsletter, we will reference the interview and, you guessed it, link to it.

After that, we will add a link to the interview from my client’s web site “media” page, so that those who visit in the future can see it.

The point is, your original content has legs. If you’re not producing any, you’re making the client acquisition game way harder.