Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

heard from two members of my Content Club.


One person cancelled her membership.

The other person wrote to say that it was, “refreshing to find practical advice based on real experience, presented in a professional way.”

Who’s right?

Well the second one, of course.

Ha! I’m kidding. They both are.

Your job in creating content, developing services, marketing your business, finding a spouse … is not to please everyone.

It’s to do things that make you the one and only, obvious choice, for a small segment of the population.