… helped someone simplify the way she describes her work.
She’s an attorney in one of my classes and we were working on a one sentence description of her niche.
If you’re someone who’s fond of precision and detail – lawyers, engineers, financial planners – this can be a difficult task. A one sentence description of anything meaningful will necessarily be an oversimplification.
But it’s necessary in the word of mouth world we live in.
You have two options:
Option #1: Oversimplify.
Option #2: Tell me everything and be forgotten instantly.