… helped someone simplify the way she describes her work.


She’s an attorney in one of my classes and we were working on a one sentence description of her niche.

If you’re someone who’s fond of precision and detail – lawyers, engineers, financial planners – this can be a difficult task. A one sentence description of anything meaningful will necessarily be an oversimplification.

But it’s necessary in the word of mouth world we live in.

You have two options:

Option #1: Oversimplify.

Option #2: Tell me everything and be forgotten instantly.