Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

helped someone simplify the way she describes her work.


She’s an attorney in one of my classes and we were working on a one sentence description of her niche.

If you’re someone who’s fond of precision and detail – lawyers, engineers, financial planners – this can be a difficult task. A one sentence description of anything meaningful will necessarily be an oversimplification.

But it’s necessary in the word of mouth world we live in.

You have two options:

Option #1: Oversimplify.

Option #2: Tell me everything and be forgotten instantly.