Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am helping a new client prepare for their newsletter launch.


The office manager keeps asking me about the rules I have in place:

“What’s the deadline for sending new names to be added to the list?”

“How much lead time do you need between when we sign off on final copy and when we publish?”

“What format do edits need to be in?”

My answer, whenever possible, is, “I don’t have rules; whatever works best for you.”

Could I establish more formal procedures? Sure. And if I were a bigger company, I’d have to.

But one of the advantages to being super-small is that you can usually be super-accommodating too.

(Clients really like that.)