Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was hired by a new client.

The last time we spoke was about a year ago.

He got in touch last week and today we agreed to work together.

Do you think I just suddenly popped into his head?

Not likely. Nobody remembers anybody after that long.

He got in touch because he subscribes to my newsletter – I’ve been marketing to him twice a month, for the past year. Without even trying.

What are you going to publish this week?