Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have been hired for two new projects.

And it’s only lunchtime.

One is with a client from long ago who has hired me again, this time to help her in repositioning her business.

One is with the client of a colleague who wants me to write a bunch of things.

People who already know you and trust you are your best source of new business.

But it only happens – reliably – if you’ve found a way to stay in touch, consistently, over time.