Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

ignored a movie.


That’s not really news. I ignore most movies.

And books.

And sports.

And restaurants.

And advertisements.

And religions.

And people, for that matter.

Most people ignore most things.

But for some reason, when it comes to email in general and newsletters in particular, many people dismiss their usefulness overall because of how many they personally ignore.

It’s the wrong side of the equation to focus on.

A viable newsletter (or business) is about having enough people paying attention to make your effort worthwhile.

The number of people who ignore you doesn’t matter.  (Feel free to ignore that.)