Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

ignored some good advice.

I was writing a newsletter and used the phrase, “Every once in a while.”

Grammarly told me that “occasionally” was better, more concise.

I don’t doubt it. The thing is, I don’t talk that way.

And when it comes to writing copy that is intended to remind readers of who we are (not just what we know), we need to use that. Even if it’s not perfect.