… launched a new blog.
Well, sort of.
I actually started it in January, sending it to about 25 people.
Last month, I shared it with about 700 friends and colleagues.
With each new wave, I’ve fixed bugs, fine-tuned my approach and made it incrementally better, based on suggestions received.
Then yesterday, finally confident it was looking good, I told the world.
Lesson: The “big bang, all on one day” product announcement strategy is overrated. I prefer dribbling things out slowly.
That allows me to do things faster and reduces the chances of a big bang-sized mistake!
Dude, what happened? I thought things looked great yesterday! I even shared it with a couple friends!
What do you mean, Amy?! Doesn’t it look the same today (he said, confusedly)?
Do you sell this tool to your costumers?
Hello Miguel! I only sell things that make money for people and/or bring them more clients. So far, I have no reason to believe this frequent, short-format does either! So we’ll see where it goes – and it sure is fun to do.
Another great idea from the guru of content/relationship marketing. Just one idea: perhaps you should include the words “Today I” in the title of each entry. Looks better in a news reader, RSS feeds, and also when sharing on Linkedin and other social media sites.
Thanks Boris, I will give that a look!
Wells the idea of this type of blog is great to my business. I have a singles club.
Could be, Miguel. Shoot me an email: email@example.com if you want to set up a time to chat.