Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

launched a new blog.


Well, sort of.

I actually started it in January, sending it to about 25 people.

Last month, I shared it with about 700 friends and colleagues.

With each new wave, I’ve fixed bugs, fine-tuned my approach and made it incrementally better, based on suggestions received.

Then yesterday, finally confident it was looking good, I told the world.

Lesson: The “big bang, all on one day” product announcement strategy is overrated. I prefer dribbling things out slowly.

That allows me to do things faster and reduces the chances of a big bang-sized mistake!