Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

launched a new mini blog and only told a few people about it.

I notified friends, clients, colleagues and people who have purchased one of my marketing programs in the past.

Why not everyone? Because by “soft launching” it, I get to test drive it first (I’ve already received three good suggestions on how to improve it).

Test with friends first, then tell the world!