Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

listened to a salesman at my local coffee shop.

He wasn’t talking to me; he was on the phone.

Apparently, and according to what I overheard, what makes his company different is “our experience” and “a strong commitment to customer service.”

If the words you rely on to separate yourself from everyone else are the same words that everyone else uses, it’s going to be a long selling day.