… lost some newsletter subscribers.
That’s because I sent an email this morning promoting my webinar tomorrow.
Some people asked to be removed from my list. Permanently.
But, sitting right next to those people in my inbox were registrations for the same webinar.
So, who’s right?
Nobody. Different people are at different places and it changes over time (even the Beatles have ex-groupies).
You can either work to not annoy the people who have one foot out the door, or you can work to help the people who want more of you.
Which way are you leaning?