… am in love with Staples of Milford, Massachusetts.


That’s correct. Staples.

A couple of weeks ago, while attempting to replace a $7 wire that powers the screen of my laptop, the motherboard, apparently, died.

The store manager gave me the news and then immediately said,¬†“Don’t worry, we will either fix it or give you a new computer.”

He could have just as easily said, “Sorry, we didn’t touch the motherboard. Not our problem.”

Or, “I’m happy to give you a discount on a new machine.”

Instead, when I came back a couple of days later, he handed a brand new, still in the box machine.

As a result, he earned himself some free advertising and a new customer for life. Not a bad investment.