Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am in love with Staples of Milford, Massachusetts.


That’s correct. Staples.

A couple of weeks ago, while attempting to replace a $7 wire that powers the screen of my laptop, the motherboard, apparently, died.

The store manager gave me the news and then immediately said, “Don’t worry, we will either fix it or give you a new computer.”

He could have just as easily said, “Sorry, we didn’t touch the motherboard. Not our problem.”

Or, “I’m happy to give you a discount on a new machine.”

Instead, when I came back a couple of days later, he handed a brand new, still in the box machine.

As a result, he earned himself some free advertising and a new customer for life. Not a bad investment.