Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

made $2,500 in one hour.


I delivered a webinar: 25 people X $100 each = $2,500.00

Of course, that’s not really true. If you add up all the prep time and overhead, I probably earned $30 an hour.

So is it worth it? Not if you only do it once.

Whether developing a book, CD, course, system, approach, webinar, or any other new project, most of the cost is in the first one.

Most of the profit comes from doing/selling it over and over again.