… made one small edit.
It was to a newsletter that one of my clients had written.
She opened by saying, “I hope that all of you had a nice holiday.”
I changed it to, “I hope that you had a nice holiday.”
The thing to remember is that while we write our newsletters, social media posts, etc., to a group of people, each individual reads it all by themselves.
If you want to make a stronger, personal connection, talk to your readers as if you are having a one-on-one conversation.
I hope all of you have a nice day (you knew that was coming).