Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

made one small edit.

It was to a newsletter that one of my clients had written.

She opened by saying, “I hope that all of you had a nice holiday.”

I changed it to, “I hope that you had a nice holiday.”

The thing to remember is that while we write our newsletters, social media posts, etc., to a group of people, each individual reads it all by themselves.

If you want to make a stronger, personal connection, talk to your readers as if you are having a one-on-one conversation.

I hope all of you have a nice day (you knew that was coming).