Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

make some edits to a page on my web site.

Nothing huge, but I read an article, picked up a few ideas, and made some tweaks.

It’s easy, because my site is on WordPress. That gives me complete and easy access to make changes (i.e., I don’t need to call my tech guy).

The best marketing involves incremental improvements. Find a way to get real-time access to your own site, your own LinkedIn page, your own Twitter feed, etc.

You don’t need to do all your updates yourself. But knowing how gives you the freedom to make changes as you go.