Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was mentioned in a client’s newsletter.


Sarah used one of these “Today, I” posts as a jumping off point for what she wrote.

Two things to notice:

First, little things that happen in your life are a source of newsletter ideas. In Sarah’s case, one little question led to an entire newsletter.

Second, content has legs. The more of it you create and distribute, the more likely others are to notice you, remember you, and share you with others.

I’m no scientist, but I believe that’s called “Marketing.”

P.S. Sarah is a former nurse, turned attorney, who is both the child and wife of a physician (nothing creepy here, those are two different people). Today, she combines all of that and travels the country speaking on the topic of what’s happening in American medicine. If you want a clear explanation of where we have been and where we are going, subscribe to her amazing newsletter, here (scroll to bottom of page).