Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

met with a prospective client.


He subscribed to my newsletter in May of 2012.

He called me two years ago and we talked for a bit. But he wasn’t ready yet.

Then, out of the blue, he called me again last week.

If you don’t have a way to stay in touch with prospects (and others) ongoing and forever, the only clients you’re going to get are the ones who need you right now.

P.S. Added bonus: In general, the best clients are the ones who come to you slowly.