Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have a new office chair.

 

Well, that’s not exactly true.

What I have are the pieces of a new office chair, waiting to be assembled. It’s all there, it’s just not yet of any use to me.

Information works the same way. Thanks to Google, there’s no shortage of it. The hard part is making sense of it.

Which is why when you write a newsletter, or record a podcast, or give a presentation to a group of businesspeople, you, too, want to focus on offering insight, not just piling on more information.

I’ll be standing by in my office (literally) if you need me.