Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

offered a discount.


I offered a half-off price on one product to those who had previously purchased something else.

People who’ve purchased from / hired you in the past are way (as in WAY) more likely than a non-buyer to buy from you again in the future.

These are your peeps!

Are you rolling out the red carpet, or are you just throwing them back in the pile with everyone else?