Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

  • I made with a client.

    Not a big one (a slight delay in his newsletter publication) and I probably could have even said nothing. Instead I said sorry and said it was totally my fault (it was).

    He said thanks and it’s over.

    Always a little painful in the moment, but in the long run, I find these actually improve my relations with clients.

    (Maybe I’ll have to make mistakes deliberately!)


  • and take apart my ice skating rink. It’s a beautiful day and I have nothing scheduled.

    It’s important to remember that part of the wonderfulness of being a solo is that you can work – or not – whenever you like!


  • about dealing with addiction. The phrase used regarding treatment was “progress not perfection.”

    Marketing (and running) a solo business is the same thing. Do something – anything – to move your business forward every day. And don’t worry if it always seems like there’s still more to do (there is).


  • He tears up the sides skateboarding so I brought it in last week to see if they could repair it. They send shoes out to a “shoe guy” and they said they’d let me know if he could fix it.

    A few days ago, I got a call saying the work was being done and it would be ready today. Uh oh. I explained that I didn’t necessarily want the work done (the sneakers only cost $35 new). I needed to know how much it would cost first. They estimated $40. Uh oh again.

    Today I went in, ready for a “disagreement.” But the woman just smiiled, said my $10 deposit would cover it (even though she had to pay the shoe guy the difference) and apologized for the confusion.

    So here’s my question for you: Who do you think I’ll be taking my dry cleaning to for the rest of my life (maybe even a couple of weeks longer)?


  • with a woman who I knew would never hire me.

    I knew, because I could tell from her emails that I didn’t want to work with her. She’s too early in figuring out her business (she needs a life coach, not a marketing coach) and she’s way (way) too intense and serious for me.

    But I told her to give me a call and I’d offer any suggestions I could. We spoke for 20 minutes, at the end of which I suggested she find a coach.

    But it wasn’t a waste of my time either. I had 20 minutes to “be an expert.” 20 minutes to talk about what I do. 20 minutes to help someone else

    Spend time helping people; it always pays off.