Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

  • Hadn’t seen him in 7 or 8 years but ran into him a few months ago at a local biz event.  45 minutes, catching up.  Told him I thought he should meet with another person I know whose business overlaps and that I’d send an intro email to them both.

  • who kept listing “my professor” as the source of how they found out about me. I finally emailed one of them and asked who their professor was so I could thank him/her. So I did.

    Got an email back from the mystery professor a few hours later. Turns out it was a guy I knew from my days in cable television who continued to receive my newsletter over the years and who’s now a college professor.

    You never know from which mouth the word of mouth will come from!

  • about “Truth:”

    One point in particular stood out, which was that people are more likely to believe a claim if it’s accompanied by a photograph. (See photo below to help you believe this claim I’m making.)

    It reinforced what I had heard not long ago about including photos along with testimonials of the people who provide them. Apparently it makes them more believable. Now I try to do that – on web sites and in promotional materials.

  • The woman who’s featured in the webinar is someone that a friend of mine is a fan of. So I forwarded the email to my friend to make sure he knew about it.

  • from someone who had “a couple of questions.” Took 15 minutes. Never heard of him and I have no idea how or if he could ever help me.

    Just throwing seeds every day…..