Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

  • about “Truth:”

    One point in particular stood out, which was that people are more likely to believe a claim if it’s accompanied by a photograph. (See photo below to help you believe this claim I’m making.)

    It reinforced what I had heard not long ago about including photos along with testimonials of the people who provide them. Apparently it makes them more believable. Now I try to do that – on web sites and in promotional materials.

  • The woman who’s featured in the webinar is someone that a friend of mine is a fan of. So I forwarded the email to my friend to make sure he knew about it.

  • from someone who had “a couple of questions.” Took 15 minutes. Never heard of him and I have no idea how or if he could ever help me.

    Just throwing seeds every day…..