Not only did I spell “embarrassed” wrong in the previous sentence, but last week, when I sent out my newsletter, I accidentally sent it to 5,000 people who had previously unsubscribed.
I’ll spare you the “why,” other than to say that it was entirely my fault.
A few things to note…
#1. As you can see, many people have unsubscribed from my list over the years.
So what? People move on; a few leave every time I push “send.” I pay no attention to that side of the equation.
#2. The world didn’t end.
If you are going to get out of bed, sooner or later, something will go wrong. And if you work for yourself, there are few places to hide.
But here, too, so what? The fear is almost always worse than the reality (children being the notable exception).
As race car driver Mario Andretti famously said, “If everything seems under control, you’re just not going fast enough.”
That was after exercising (you don’t look this good by accident), watering the garden and eating breakfast outside on the back deck.
Tomorrow, my wife and I are taking the day off to go biking in Rhode Island.
The way I look at it, if you’re going to choose the uncertainty and occasional terror that comes with working for yourself, you ought to balance it with the freedom to come and go as you please that “the jobbed” don’t enjoy.
And by the way, you are entitled to start that balancing the day you begin working for yourself.
If you think you have to wait until you achieve some vague and arbitrary level of “success,” you’ll miss a lot of days out on the bike path.
I wasn’t trying; I went to log into a current client’s account and clicked the wrong box on my password manager.
Suddenly, I was in!
I haven’t worked with that client for more than five years. Apparently, their password hasn’t changed and I still have it.
Update your passwords regularly and take away access from people like me who no longer need it!
P.S. I’ve been using LastPass for years to manage my passwords. Easy to use and free.
One came from Xero, my online accounting software. They were letting me know that the planned price increase was being delayed, due to the pandemic.
One came from Starbucks. They were letting me know that my “stars” (credits based on past purchases) would begin to expire on July 1.
Two companies taking two very different approaches:
One is saying, “Times are tough; this seems like the wrong time to raise prices.”
The other is saying, “Expiring customer credits seems like a shrewd way to get people back into our stores.”
I don’t know whose approach is right, but I do know one thing: When the smoke clears on all this, I will be much more loyal to Xero than to Starbucks.
The things we do now are going to be remembered for a long time. What are you doing?
It was, “Don’t you forget about me,” by Simple Minds.
I changed the station (as anyone but the members of Simple Minds would), and the same song was playing on another station at the same time!
Hearing an old song played on the radio is a nonevent.
Hearing an old song played on two different stations at the exact same time is certainly worth mentioning.
Likewise, when it comes to the content you create – your newsletter, podcast, blog, webinars, etc. – your facts are not that unusual compared to what other experts in your field might say.
The differentiator – the thing that makes people put down their coffee and pay attention – is you and your unique style, approach and personal stories.
Because while those things may not be the point of what you’re saying, without them, you’re just one more song on the radio.