I love his books (Moneyball, The Big Short, etc.) and I’ve always liked him when he is a guest on other people’s programs.
But the more I listened to his podcast, the more I got to know him, personally.
And for reasons that are unclear even to me, I just don’t like him.
Revealing personal information, personality, and point of view cuts two ways: some people will like you less; some people will like you more.
Michael Lewis doesn’t need me; he’s got plenty of other listeners.
And guess what? You don’t need the people who will like you less when they know you more. All that matters are the people on the “more” side of the equation.
That’s because those people are the ones who become clients. Share more and watch what happens.
They want to talk “right away, today if possible.”
The problem is, I’ve got a bunch of things I promised to existing clients for today.
I could probably push the client deadlines off a day, and I’m sure they would all be fine.
But when it comes to this kind of choice, I live by a simple rule: clients eat first.
No matter how big a potential opportunity is, if you make the people who are already paying you your first priority, they tend to stick around for a long time.
The request came from an existing client.
Once you begin work, your marketing ceases to matter. Now you are judged almost entirely on the work itself.
So while I spend most of my time as a marketing advisor telling professionals that capability is not a good differentiator (because until I hire you, I can’t tell how good you are), that applies to potential clients, not existing ones.
Once you are hired, how good you are is about the only thing that matters.
Which means that the more you can build your business around the things you are truly, exceptionally, way-better-than-everyone-else-at (not just a grab bag of things that you can reasonably claim to do), the more happy clients and inbound additional work you’ll have.
That’s because I took the last ten days off, essentially doing no work (unless you count brewing beer which, I confess, is way more complicated than my real job).
So, it’s a hard day today – but it’s a good sign.
It’s a reminder that, like exercising regularly, it’s easy to overlook the benefit of doing a little bit each day. You don’t notice how much progress is being made until you stop for a while and try to get going again.
The main reason today is hard is because most days, you’re benefiting from yesterday’s momentum.
Do what you can today to get the ball rolling for tomorrow.
And I’m going home early.
It’s not that I don’t have things to do, but the normal buzz of emails, phone calls, Zoom meetings, etc., has already quieted down this week.
For the first many years that I worked on my own, I didn’t slow down, even when there was little to do.
I thought that running your own business meant working hard, all the time.
Eventually, I realized that there are quiet times and busy times, much of which has little to do with how fast I’m pedaling.
And I know from experience that as a solo professional, things can go from sleepy to crazy-busy very quickly.
So, when it’s sleepy, I sleep.