Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

  • In addition to thanking me for my recent donation, they told me exactly where my donation was going.

    Okay, I don’t mean they gave me somebody’s name.

    But they did say, “…your blood donation was sent to Concord Hospital in Laconia, NH to help a patient in need.”

    That’s very smart. Knowing the specifics of my donation grabs my attention and makes me feel much more connected to the Red Cross and the overall purpose of donating blood.

    The same applies to your writing and presentations. Specifics – names, places, activities – are what make things interesting.

    Don’t just share information; share real stories about the people who are involved!

  • They arrived within minutes of each other.

    Both came from people I had never heard of.


    One referenced a person we know in common.

    One wanted to connect and help with my “continued business success.”

    So, which person do you think is trying to start a relationship, and which person do you think is going to contact me within the next few days and try to sell me something?

    I’m all about growing your business.

    But if you take the time to first build a relationship, you’ll find that the selling part works way better!

  • Besides being a friend, he’s been handling my life insurance for more than 20 years.

    Last quarter, I forgot to make a payment (uh oh).

    I’ve heard that if you miss even a single payment, insurance companies will sometimes cancel policies. So I texted him to ask what to do.

    He made a call, told me exactly what steps to take, and it’s all back on track.

    A lot of the value we provide to clients is our quick and easy availability – it’s about WAY more than just competency.

    So, do you hide behind technology, assistants, and more (barriers) in the name of efficiency?

    Or, do you make it easy for clients (and prospects, for that matter) to get in touch (bridges)?

  • In reply to my question, he said that he heard about the newsletter when a friend forwarded it to him.

    He then signed up by clicking the “subscribe” button in the newsletter itself.

    Most people don’t include a subscribe button in their newsletters. After all, anyone who receives it is already, by definition, a subscriber.

    But when they share it, you want to make it as easy and obvious for the recipient to add themselves to the list!

    You’re welcome.

  • I had a beer with my friend Rick last night.

    I mentioned that I had been fooling with ChatGPT’s new(ish) capability of analyzing data from an uploaded spreadsheet.

    He said, “Wow, you’re pretty deep with all this stuff.”

    Actually, I’m not. I’m a couple of inches deep … but he’s still standing on the shore, so it looks deep.

    The truth is, it takes very little to be ahead of the curve on just about anything.

    Think about any hobby or interest you have and I bet you know more about it than 99% of the population, most of whom pay little attention to that topic.

    Well, right now it’s the same with AI. The big difference is that unlike your fascination with chainsaw wood carving (I’m guessing), AI is going to change everything.

    Now is a good time to get your hands on it and be ahead of the curve. Start here.