… picked up a Sports Illustrated while waiting in the doctor’s office.
I wasn’t reading closely, just kind of flipping through the pages, looking at the pictures and the captions.
The stories and athletes were all current, but something didn’t feel quite right.
When I got to a “coloring page” I realized that I had picked up Sports Illustrated for Kids.
Same subject, different audience … totally different presentation.
If you’re not thinking about your audience when you create content, don’t be surprised if you strike out (sorry).