Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

planted another seed.


I had breakfast with a guy I’ve known for years (we play basketball together).

He happened to read something I posted on LinkedIn, it struck a chord, and he asked about getting together as he sorts through some career changes.

He’s not a client and he’s not a prospect. We don’t even live in the same business environment.

In terms of short term ROI, today’s meeting was a negative $8.95 (plus tip).

In terms of relationship building, today’s meeting strengthened a connection that one day might lead to someone or something that will help my business.

If you can resist the need to quantify (or even evaluate) every interaction, and instead simply focus on building a strong network, you’ll be pleasantly surprised at how it all circles back in your favor.