Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am preparing for a webinar that I’m presenting tomorrow.

It will take me about an hour to get ready.

The first time I presented this webinar, it took me about a week.

There is a lot of “value leverage” (assuming that’s a term) in selling the same thing, multiple times, to different people.

That might be a product, a service, a technique, a package, a class, a webinar, or something else.

What can you resell?