Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

printed out a new weekly activity sheet.


Every six months, I print (yes, on actual paper!) a one-page “tick sheet” for tracking my marketing activities.

Each row is one week (I can fit 26 on a single page).

Each column is a marketing activity – things like…

… sending an email to connect with a contact (10 per week);

… lunch/coffee with a contact (1 per week);

… publishing a newsletter (every other week).

And five or six other things.

None of these necessarily leads to additional business today.

But if all you keep track of is that, you’ll have days, weeks, and even months with nothing.

By tracking your activities – which, unlike acquiring new clients, are totally within your control – you are not only more likely to stay on track with your marketing, but you will also have a feeling of accomplishment every week.