… published an article on LinkedIn.

Fifteen minutes later, my colleague Ken invited me to speak on a panel in March.

Was he already planning on inviting me?

Not likely. I haven’t spoken to Ken in months.

The article (which he forwarded with his invitation) prompted him to reach out.

In my experience, people don’t reach very far for solutions, whether that’s finding a new dentist, filling a panel of speakers, or referring one professional to another.

Your job is to stay in front of the people you know, over and over again, in a way that positions you as a likeable expert.