Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

published a client’s newsletter.


We published her company’s first in March of 2004.

Not only does working with the same client for 13 years guarantee that things go smoothly, it also provides me with a steady and predictable source of income.

The second most important question to ask in deciding whether or not to work with a new client is, “Is there an opportunity here for repeat business?”

(The first most is, “Do I like these people?”)