Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

purchased a new URL for the Today I web site.


The “official” URL is “” That makes logical sense, of course.

The problem though, is that when I say it over the phone to people, they never quite hear it on the first try.

So I bought which, if you type it into your browser, “redirects” people to the site.

Not only is this URL easier to say and remember, it’s more closely aligned to the way people search, so some will no doubt stumble upon it that way as well.

You can have as many URLs as you like pointing to a particular site. If you find a better one, as I did, use that instead!