… purchased the newly published book of a colleague
after running into him at a networking event.
I don’t need the book. I don’t even know if it’s any good.
But you know how good it feels when someone “likes” something you posted on FB or LinkedIn? Having someone buy your book, on the spot, in cash, feels like that – multiplied by about a million!
Short money for helping make his day (and sometimes the books are really good!).