Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read a blog post from Bernadette Jiwa.


She’s one of my favorites.

But she kind of writes about the same few ideas, over and over again.

I don’t see it as repetitive though – it’s reinforcing, a reminder.

If you want to become known for something, you need to keep talking about it, many times and in many ways.

Don’t worry about repeating yourself. If you need something to worry about, worry about being invisible.