Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

read a blog post which described, in detail, how to sell an online product.

At least half of what it recommends conflicts with a long article I read last week on the same topic.

Both articles were written by “experts.”

Experts, even the most qualified ones, tell you A way to do something. But it’s rarely the only way.

Learn what you can; develop an approach that works for you; stop second-guessing yourself.